If you're planning to start selling online, one of the first questions you'll probably ask is: How much does an online store cost?
There's no single answer. The final price depends on the number of products, required features, and the overall complexity of the project. Below you'll find typical price ranges and the factors that have the biggest impact on the cost.
What affects the cost?
Number of products
The larger your product catalog, the more work is required. This includes product setup, categories, filters, and search functionality.
Design
You can choose a ready-made template or invest in a custom design tailored to your brand and business goals.
Features
The more functionality your store needs, the higher the development cost.
Popular features include:
- online payments,
- shipping integrations,
- invoicing,
- customer accounts,
- newsletters,
- discount and coupon systems.
Technology
Most online stores are built with WooCommerce, but larger projects often use modern frameworks such as Next.js or fully custom e-commerce solutions.
Typical pricing
From €1,200 — Small online store
A great choice for local businesses or entrepreneurs launching their first online shop.
Usually includes:
- up to 50 products,
- online payments,
- shipping setup,
- basic SEO,
- responsive design.
From €2,500 — Growing business
Perfect for companies planning to expand their online sales.
Typically includes:
- custom design,
- blog,
- product filtering,
- third-party integrations,
- improved performance.
From €6,000 — Custom e-commerce platform
Designed for larger businesses and stores expecting significant traffic.
Common features include:
- custom functionality,
- ERP integrations,
- multilingual support,
- advanced search,
- maximum performance optimization.
Additional costs
Building the store is only part of the investment.
You'll also need to consider:
- hosting,
- domain,
- technical maintenance,
- updates,
- SEO,
- online marketing.
Keeping your store updated and optimized helps ensure long-term growth.
Summary
The cost of an online store depends entirely on your business needs. Some companies only require a simple shop with a small product catalog, while others need a fully customized platform.
If you're not sure which solution is right for your business, get in touch. I'll be happy to recommend the best approach and prepare a free estimate.